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або який формат обрати для простого сайту?

In this article, we’ll share practical experience and explain which types of websites are best suited to represent you, your company, or your services online in the format of a “digital business card.” As of 2025, there are several popular solutions for establishing an online presence, each with its own advantages.

Basic business card website
(first option)

This is one of the most common formats for simple websites. Typically, such a website consists of 1 to 3 pages.

Homepage can be designed as:

• a single-page block with a short description of the company or service;

• a slideshow featuring key benefits or portfolio;

• an interactive block with a video presentation or animation.

The focus of the design is your type of business, logo, short slogan, and call to action. The main goal is to create a strong first impression and motivate the user to explore more.

Other pages may include:

• detailed information about your industry;

• portfolio, team, partners;

• a “Contacts” page with a map, address, phone number, social media links, and a feedback form.

A business card website is a flexible, cost-effective, and quick solution for small businesses or personal brands. It easily adapts to mobile devices and meets SEO requirements.

Landing page
(second option)

A Landing Page is a one-page website, with a clearly defined goal: to generate a lead, a call, or a subscription. It’s an ideal solution for promoting a specific product, service, or event.

Key features:

• The structure is focused on motivating the user to take action.

• Minimal navigation — maximum focus on the core message.

• All key elements are placed within a single scroll (or a few logical blocks).

Typical blocks of a Landing Page:

• a short presentation of the product/service;

• testimonials and case studies;

• portfolio or advantages;

• contact form or feedback button.

This is an effective tool for launching ads on Google, Facebook, Instagram, or TikTok. Thanks to its targeted approach, a Landing Page achieves high conversion rates.

Which format to choose?

Our team INCREATE takes an individual approach to each project. We:

• analyze the target audience;

• take your business goals into account;

• analyze the competitive environment;

• recommend the format that will work best for you.

Sometimes a hybrid approach is appropriate: the main page has a landing page structure, and some blocks (for example, “About Us” or “News”) are placed on separate pages.

Advices for 2025

• Adaptivity is crucial. The website must be fully optimized for mobile devices.

• Loading speed is critically important. Even a 1-second delay can decrease conversions.

• UX design is the basis of efficiency. The user needs to understand what and where to click intuitively.

• SEO — even for a simple website. Search optimization is not just about Google, it’s also about building trust.

INCREATE Recommendation

If you’re planning to create a Business Card Website or a Landing Page — contact INCREATE. We can help you:

• choose the right format;

• create an effective and responsive design;

• integrate with CRM or analytics;

• launch the website as quickly as possible.

A website is not just an interface. It’s your 24/7 business representative.

FAQ

1. What’s the difference between a Business card Website and a Landing Page?

A Business Card Website usually has several pages (Home, About us, Contacts) and is better for presenting the business in general. A Landing Page is a single-page website focused on a specific action (form submission, call, purchase) and is better suited for promoting or launching a product.

2. How much time does it take to create a simple website?

Typically, creating a Business Card Website or landing page takes 7–14 working days, depending on content amount, design complexity, and client feedback (layout approvals, material submission, etc.).

3. Is it possible to expand a Business Card Website or Landing Page later?

Sure. We design website structures so they can be easily scaled in the future — adding new pages, integrations, a blog, or an online store. This is convenient if you’re starting small but planning to grow.