Research

Do you want to test a hypothesis, idea or functionality for market compliance and find the best way to turn them into reality? — Our experts will conduct research and answer questions about the value and uniqueness of your product, the problems it solves and possible alternatives.

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  • technologes
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  • technologes
  • js
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  • technologes
  • js
  • swift-2
  • react-2
  • opencart-2
  • laravel-3
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  • technologes
  • js
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  • react-2
  • opencart-2
  • laravel-3
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  • technologes
  • js
  • swift-2
  • react-2
  • opencart-2
  • laravel-3
  • python-2
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  • type-flutter-glass-on
  • type-php-glass-on
  • type-vue-js-glass-on
  • type-next-js-glass-on
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  • technologes
  • js
  • swift-2
  • react-2
  • opencart-2
  • laravel-3
  • python-2
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  • technologes
  • js
  • swift-2
  • react-2
  • opencart-2
  • laravel-3
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Services

7 stages
of research

From the first steps, our cooperation with you is aimed at a specific result: your success, the development of your business and the satisfaction of your customers.

01
START SESSION
02
USER RESEARCH
03
MARKET ANALYSIS
04
FORMATION OF BUSINESS REQUIREMENTS
05
INFORMATION ARCHITECTURE
06
UX ARTIFACTS
07
EVALUATION OF DEVELOPMENT, TIMELINE AND BUDGET

Portfolio

Stages
of research

The team has experience in the development of web services, e-commerce and additional integrations with ERP systems in leading industries.

01 Framework

At the start, we determine which method we will use for research. We choose, depending on the goals what the product will cover and the problem. In most cases, this is either Kano's methodology or User Persona.

02 RESEARCH

The research stage can last from 2 to 8 weeks, depending on the size of the audience, the complexity of the solutions and the number of hypotheses being tested.

03 DECISION

Finding and formulating a solution is usually the result of research. But in some cases, the solution found is a hypothesis that needs new research.

04 VALIDATION

At this stage, a report describing the work results and proposed solutions is created.

Portfolio

Our
Projects

We develop fast, bright, functional websites that are easy to use. We create conditions for easy dialogue with clients and advertising of your product.

Chaign
, Chaign

Fintech startup in Web3 and blockchain payments.

More

Research
methods

KANO MODEL

A methodology that defines the prioritization of product features based on the degree of likely customer satisfaction. The features are categorized by levels — from those that may disappoint the customer to those that will satisfy or delight them.

User Persona

A description of fictional characters is compiled, in which the features of the ideal user of the product are embedded: their characteristics, needs, behavioral patterns, values. The user's biography is written on the basis of market research.

Buyer Persona

The desired image of the ideal buyer is created — based on market research and a collective description of existing customers. The person of the buyer has a significant voice in the procurement processes, is a central figure in B2B organizations. It may represent influential decision-makers in companies.

Decision-Maker Persona

Unlike the buyer persona, which can represent several personas, the Decision-Maker Persona is usually one persona, most often it is the head of the company.

KANO MODEL

A methodology that defines the prioritization of product features based on the degree of likely customer satisfaction. The features are categorized by levels — from those that may disappoint the customer to those that will satisfy or delight them.

User Persona

A description of fictional characters is compiled, in which the features of the ideal user of the product are embedded: their characteristics, needs, behavioral patterns, values. The user's biography is written on the basis of market research.

Buyer Persona

The desired image of the ideal buyer is created — based on market research and a collective description of existing customers. The person of the buyer has a significant voice in the procurement processes, is a central figure in B2B organizations. It may represent influential decision-makers in companies.

Decision-Maker Persona

Unlike the buyer persona, which can represent several personas, the Decision-Maker Persona is usually one persona, most often it is the head of the company.

WHO IS
IT FOR?

STARTUPS

Test your idea for effectiveness and get a plan to make it a reality.

BUSINESS

Create new in-demand services for customers, improve the functionality of your site.

PRODUCT COMPANIES

Update your products to stimulate demand, test the feasibility of planned improvements and innovations.

Portfolio

Our
clients

Professional makeup brand

Premium skincare and cosmetics brand

Professional nail and beauty products brand

Sports field line-marking technology company

Online platform for selling used cars

Freight shipping and logistics service provider

Video conferencing and online meeting platform

Cybersecurity and digital protection solutions company

Car protection and detailing studio offering PPF, tinting, and vinyl wrap services

Music and entertainment production company

AI-powered mobile game monetization platform

Blockchain and Web3 technology company

THE MAIN QUESTIONS
TO WHICH WE ARE LOOKING FOR ANSWERS:

Understand the client’s business goals and needs:

Identify what exactly the product should solve.
Align expectations, values, and desired KPIs.

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Research the target audience:

Who uses the product? What are their pain points and scenarios?
What tasks should the UX/UI solve for these users?

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Define functional and non-functional requirements:

Which specific features are needed in the MVP or full version.
Requirements for security, scalability, performance, etc.

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Analyze the market and competitors:

Which alternatives already exist?
Which solutions work and which do not?
How can we stand out from the rest?

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Services

INCREATE
web production
agency

We craft fast functional web products of any scale. We translate your ideas into modern sites, platforms and applications.

9 +
Years in business
15 +
People in the team
350 +
Implemented projects
CA
Flag of Canada
Located in Toronto and Kyiv
WANT TO TRY
DEVELOPING WITH INCREATE?

Click for a free consultation. Fill out the form to build an effective partnership and long-term cooperation with INCREATE

START PROJECT
  • 1-1-3
    Max Konovalenko
    CEO
  • team2-2
    Anton Chumak
    Digital Expert
  • team4-2
    Eleonora Vostokova
    Project Manager
  • 5-1-2
    Anna Osedach
    UI/UX Designer
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