CHRISTINA

CHRISTINA is a global professional cosmetics brand founded in Israel in 1982. The brand combines advanced scientific research, innovative technologies, and high-quality natural ingredients to create effective skincare solutions for all skin types and ages. Trusted by cosmetologists worldwide, CHRISTINA offers premium professional and home-care products designed to deliver visible, long-lasting results.

Our team handled the full frontend and backend development of the CHRISTINA Cosmetics online store using the OpenCart CMS.
We delivered a complete turnkey solution based on the approved design, carefully adapted to the needs of a large international e-commerce project with hundreds of product categories and a complex product hierarchy.

Special attention was given to building a scalable and user-friendly catalog architecture.
We optimized category logic, product navigation, filtering, and sorting to ensure fast load times, intuitive browsing, and a seamless shopping experience across all devices.

We also developed and customized a range of OpenCart modules and extensions, including:
• promotional and discount systems,
• flexible pricing for different customer groups and partners,
• bonus and loyalty programs,
• automated communication scenarios (email notifications),
• advanced product variation management (SKUs, volumes, product lines).

The project included deep integrations with CRM and ERP systems to synchronize products, stock levels, prices, orders, and statuses in real time.
Additionally, we implemented online payment systems, delivery services, and third-party analytics tools (Google Analytics, Meta Pixel, GTM), as well as a strong SEO foundation — from clean URLs and structured data to optimized category and landing page structures.

As part of the launch preparation, we optimized performance, ensured full mobile responsiveness, conducted cross-browser testing, and prepared the platform for stable operation and future scaling.

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Services

UX research & wireframing

UI/UX design

Front-End development

Back-End development (CMS OpenCart)

Custom module development

Advanced product catalog architecture

SEO optimization

CRM / ERP integration

Payment system integration

Delivery service integration

Loyalty & bonus program development

Technical support & maintenance

Industry

Cosmetics
Professional skincare
eCommerce
B2C
B2B
Distribution

Project goals

Developing a stable and scalable eCommerce platform for a global professional cosmetics brand.
The main goal was to build a flexible online store capable of supporting both retail customers and professional partners, with complex catalog logic, loyalty programs, and seamless synchronization with accounting, CRM, and ERP systems.
The platform needed to ensure high performance under traffic peaks, consistent brand presentation, and a smooth shopping experience across all devices.

Project deliverables

Full Front-End and Back-End implementation on CMS OpenCart
Custom business logic for product categories, lines, variants, and promotions
Advanced catalog structure with multi-level navigation and filtering
Flexible pricing and user roles (retail customers, professionals, partners, distributors)
Personal user accounts with order history, loyalty points, and bonus accumulation
Integration with CRM and ERP systems for product, stock, price, and order synchronization
Online acquiring and secure payment systems
Delivery service integrations with automatic region-based selection
SEO optimization of site structure, metadata, and microdata
Responsive layout, performance optimization, and cross-browser testing
Launch preparation, ongoing support, and scalable architecture for future growth