Fado

FADO is a leading manufacturer of plumbing fittings, valves, and heating systems in Europe. The company combines engineering precision with modern production technologies to create reliable solutions for water supply, heating, and home infrastructure.

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Our team developed the new FADO website — a comprehensive digital solution for one of the leading manufacturers of plumbing fittings, valves, and heating systems.
We handled the full cycle of work: from research and wireframes to UI/UX design, WordPress development, and complex feature implementation.

A key part of the project was the creation of an advanced product catalog with a focus on usability, filtration accuracy, and seamless navigation across thousands of SKUs.
We also integrated interactive 3D product models, giving users a detailed view of fittings and components directly on the website.

The platform includes custom modules tailored to FADO’s business needs, such as product specifications, comparison tools, documentation libraries, and a flexible system for managing product families and variations.

In addition, we integrated multiple third-party services through APIs — including mapping tools, CRM workflows, automated notifications, and internal data-exchange systems.
These integrations ensure smooth coordination between the website, distributors, and company administrators.

All technical components were built with attention to speed, stability, and scalability.
The new FADO website delivers a modern digital experience for clients and partners and is fully prepared for future expansion in product range and platform functionality.

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Services
UX research & wireframing
UI/UX design
WordPress development
Custom theme & plugin development
Advanced product catalog development
Integration of interactive 3D models
API integrations (CRM, ERP, mapping, notifications)
Product data structure & specification system
Performance optimization
Responsive front-end development
Back-end architecture setup
Ongoing maintenance & support
Industry

Manufacturing
Plumbing & Heating Systems
B2B
B2C
E-commerce
Tech

Project goals

Creating a modern and scalable digital platform for FADO — a leading European manufacturer of plumbing fittings and heating systems.
The main objective was to redesign the online presence, develop an intuitive product catalog, integrate interactive 3D models, and build a flexible WordPress architecture that allows the company to manage a large product range with detailed specifications.
The system needed to support high performance, seamless API integrations, effortless content management, and a user-friendly interface for distributors, partners, and customers.

Project deliverables
  • Full-cycle production: research, UX wireframes, UI/UX design, WordPress development
  • Custom WordPress theme and structured product data system
  • Advanced product catalog with filtering, product families, variations, and documentation
  • Integration of interactive 3D product models
  • API integrations (CRM, ERP, mapping services, notifications)
  • Custom modules for specifications, product comparison, and downloadable documents
  • Multilingual and fully responsive interface
  • Performance optimization for fast loading and stable operation
  • Admin panel enhancements for simplified product and content management
  • Scalable architecture prepared for future product line expansion
Team
Project Manager
Anastasiia Honcharova
Project Lead
Valerii Pohorilyi
Front-End developer
Serhii (INCREATE technical team)
Back-End developer
Serhii (INCREATE technical team)
CTO
Andrii (INCREATE technical team)
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  • 1-1-3
    Max Konovalenko
    CEO
  • team2-2
    Anton Chumak
    Digital Expert
  • team3-2
    Serhiy Patlan
    Senior PHP Developer
  • team4-2
    Eleonora Vostokova
    Project Manager
  • 5-1-2
    Anna Osedach
    UI/UX Designer
  • 1-1-3
    Max Konovalenko
    CEO
  • team2-2
    Anton Chumak
    Digital Expert
  • team3-2
    Serhiy Patlan
    Senior PHP Developer
  • team4-2
    Eleonora Vostokova
    Project Manager
  • 5-1-2
    Anna Osedach
    UI/UX Designer

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