Krasota

Our team handled the frontend and backend development of the KRASOTA online store using the OpenCart CMS.
We delivered a complete turnkey solution based on the approved design, tailored to the needs of a growing beauty eCommerce platform with a broad product assortment and a well-structured catalog hierarchy.

Particular focus was placed on creating a clear, scalable, and easy-to-navigate product catalog.
We optimized category structure, product pages, filtering, and sorting to ensure fast performance, intuitive navigation, and a consistent shopping experience across all devices.

To support business growth, we developed and customized a range of OpenCart modules and extensions, including:
• promotional and discount systems,
• flexible pricing for different customer groups,
• automated email notifications and customer communication flows,
• advanced product variation management.

The project included integrations with CRM and ERP systems to synchronize products, pricing, inventory, and orders.
We also implemented online payment and delivery services, connected third-party analytics tools, and built a strong SEO foundation — including clean URLs, structured data, and optimized category and landing page architecture.

As part of the launch phase, we optimized website performance, ensured full mobile responsiveness, conducted cross-browser testing, and prepared the platform for stable operation and future scalability.