Wamiles

Wamiles is a leading Japanese professional cosmetics brand founded in 1980. The brand’s mission is to awaken the skin’s natural potential by supporting health at the cellular level. Wamiles products combine pharmaceutical precision with cosmetic effectiveness.

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Our team delivered full-cycle development for the Wamiles online store using the OpenCart CMS.
We implemented a complete turnkey solution based on the approved design, carefully adapted to the requirements of a large-scale eCommerce platform with an extensive product range, multiple categories, and complex content presentation logic.

A strong focus was placed on building a well-structured and intuitive catalog architecture.
We optimized product display logic, filtering, and sorting to ensure fast page loading, clear navigation, and a comfortable user experience.

The project included the development and customization of dedicated modules and extensions, such as:
• promotional and discount systems,
• personalized pricing for different customer groups,
• bonus and points-accumulation programs,
• automated communication scenarios (email/SMS),
• a multilevel system to display product variants (SKUs, colors, volumes, etc.).

We implemented integrations with CRM and ERP systems to enable real-time synchronization of inventory, pricing, orders, and statuses. In addition, we set up online payment solutions, delivery services, third-party analytics tools, and built a comprehensive SEO foundation — from SEO-friendly URLs and structured data to optimized landing page architecture.

As part of the project, we optimized performance, ensured full mobile responsiveness, conducted cross-browser testing, and prepared the platform for a stable, scalable, and long-term launch.

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Services
Front-End development
Back-End development
CMS OpenCart
Custom module development
SEO optimization
CRM/ERP integration
Payment system integration
Delivery
Loyalty program
Technical support
Industry

Cosmetics
eCommerce
B2C
B2B
Distribution

Project goals

Building a reliable and scalable eCommerce platform with flexible functionality for both retail customers and professional partners.

The solution was designed to support seamless integration with accounting systems, maintain stable performance during high-traffic periods, and ensure consistent representation of the Wamiles brand across all digital touchpoints.

Project deliverables
  • Full implementation of Front-End and Back-End functionality on CMS OpenCart
  • Custom logic for categories, product variants, and promotions
  • User roles: customer, loyal customer, distributor, partner
  • Personal accounts with order history, bonus accumulation, and loyalty system
  • Integration with CRM/ERP for managing products, prices, orders, and stock levels
  • Online acquiring, installment services, auto-payments
  • Delivery service integration with automatic selection by region
  • Flexible filter module with multi-level catalog navigation
  • SEO optimization of structure, microdata, and metadata generation
  • Responsive layout, performance optimization, and cross-browser testing
  • Launch preparation, support, and scalability
Team
Project Manager
Eleonora Vostokova
Front-End developer
Andrii (INCREATE technical team)
Back-End developer
Andrii (INCREATE technical team)
CTO
Max (INCREATE technical team)
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START PROJECT
  • 1-1-3
    Max Konovalenko
    CEO
  • team2-2
    Anton Chumak
    Digital Expert
  • team3-2
    Serhiy Patlan
    Senior PHP Developer
  • team4-2
    Eleonora Vostokova
    Project Manager
  • 5-1-2
    Anna Osedach
    UI/UX Designer
  • 1-1-3
    Max Konovalenko
    CEO
  • team2-2
    Anton Chumak
    Digital Expert
  • team3-2
    Serhiy Patlan
    Senior PHP Developer
  • team4-2
    Eleonora Vostokova
    Project Manager
  • 5-1-2
    Anna Osedach
    UI/UX Designer
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