Розробка логотипу
з чого почати?

What is a logo today?

In 2025, a logo is not just an image or a symbol. It’s the visual expression of a brand’s identity. A logo should be simple, flexible, and instantly recognizable across different digital and offline environments. It forms the foundation of visual identity, built through a combination of colors, fonts, iconography, and brand style.

In an era when brands live on Instagram, TikTok, web interfaces, and mobile apps, a logo must adapt to various formats — from a 32×32 pixel icon to a large-scale banner.

Company INCREATE specializes in website development and UI/UX design. We don’t create logos, but emphasize: having a high-quality logo and visual identity is essential for designing a modern interface.. Without a logo, we cannot properly create a harmonious page composition or choose the right fonts, colors, and graphics.

Where to start when designing a logo?

1. Define the key characteristics of your brand:

• Company mission

• Values

• Target audience

• Market you operate in

This will form the foundation for the visual style and future communication.

2. Prepare information for the designer:

• Company name

• Type of business field

• Competitors (for analyzing niche solutions)

• Preferred or undesired colors

• Examples of preferred styles

• Existing logo or branding elements

3. What to expect:

• 2–3 logo concepts

• Interim adjustments

• Selection of fonts and colors

• Final files in vector and raster formats for all platforms

Logo design trends in 2025

• Minimalism — clean shapes, simple fonts, without unnecessary details
• Adaptivity — logos should be flexible across different platforms
• Typography — text-based logos with unique fonts are gaining popularity
• Monochrome and color duos — modern brands often work with a limited palette
• AI enhancement — designers use AI to generate ideas and speed up prototyping

Why a logo is important even in digital products?

When creating a website or interface, a logo:

• sets the brand’s visual tone

• defines color schemes and typography

• builds user trust

• makes navigation easier (site icon, user avatar, visual identifier)

Without a clear logo, the product feels incomplete and lacks a sense of brand.

Advices from INCREATE

Although we don’t create logos ourselves, we are ready to offer guidance to help you prepare a qualitative brief for your designer. We can also recommend trusted partners for developing your brand identity. With your logo and visual identity, we’ll create a website or interface that effectively represents your brand.

Ready to create a modern, adaptive interface featuring your logo? Contact INCREATE — we’ll support you at every stage of your digital product development.

FAQ

1. Can I create a website without a logo?

It’s possible, but not recommended. Without a logo, it’s difficult to create a consistent visual concept, choose colors, fonts, and design elements. A logo forms the basis for creating UI/UX. If you don’t have a logo yet, we can help with a brief or direct you to identity specialists.

2. What should I do if I already have a logo, but it’s outdated?

If the logo doesn’t meet modern standards or isn’t adaptable to digital formats, it’s better to update it. We can analyze your logo in the context of a new website or product and provide recommendations for redesign or adaptation.

3. Is it necessary to have a visual identity along with a logo?

Yes. A logo is only one element of brand identity. Without a complete visual identity (colors, fonts, graphics, usage guidelines), it’s difficult to maintain design consistency across your website, social media, and marketing. Even with just a logo, we can assist with UI/UX to bring out your brand’s full potential.