Research - NCREATE — Custom Website Design & Development Studio in Toronto

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Research

Research

Do you want to test a hypothesis, idea or functionality for market compliance and find the best way to turn them into reality? — Our experts will conduct research and answer questions about the value and uniqueness of your product, the problems it solves and possible alternatives.

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7 stages
of research

From the first steps, our cooperation with you is aimed at a specific result: your success, the development of your business and the satisfaction of your customers.

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USER RESEARCH

MARKET ANALYSIS

FORMATION OF BUSINESS REQUIREMENTS

INFORMATION ARCHITECTURE

UX ARTIFACTS

EVALUATION OF DEVELOPMENT, TIMELINE AND BUDGET

Stages
of research

The team has experience in the development of web services, e-commerce and additional integrations with ERP systems in leading industries.

01// Framework

At the start, we determine which method we will use for research. We choose, depending on the goals what the product will cover and the problem. In most cases, this is either Kano's methodology or User Persona.

02// RESEARCH

The research stage can last from 2 to 8 weeks, depending on the size of the audience, the complexity of the solutions and the number of hypotheses being tested.

03// DECISION

Finding and formulating a solution is usually the result of research. But in some cases, the solution found is a hypothesis that needs new research.

04// VALIDATION

At this stage, a report describing the work results and proposed solutions is created.

Our
Projects

We develop fast, bright, functional websites that are easy to use. We create conditions for easy dialogue with clients and advertising of your product.

iMind

A video conferencing platform that provides secure HD calls.

Chaign

Fintech startup in Web3 and blockchain payments.

UX/UI Design Work with identity Motion design

Research
methods

(01)

KANO MODEL

A methodology that defines the prioritization of product features based on the degree of likely customer satisfaction. The features are categorized by levels — from those that may disappoint the customer to those that will satisfy or delight them.

(02)

User Persona

A description of fictional characters is compiled, in which the features of the ideal user of the product are embedded: their characteristics, needs, behavioral patterns, values. The user's biography is written on the basis of market research.

(03)

Buyer Persona

The desired image of the ideal buyer is created — based on market research and a collective description of existing customers. The person of the buyer has a significant voice in the procurement processes, is a central figure in B2B organizations. It may represent influential decision-makers in companies.

(04)

Decision-Maker Persona

Unlike the buyer persona, which can represent several personas, the Decision-Maker Persona is usually one persona, most often it is the head of the company.