Determination of the target audience of the product, its needs, collection of requests from users and their expectations from the product, study of competitors in the industry and market trends.

Creation of visual layouts of the interface and sketches, thinking through the architecture and structure of information presentation. Based on this — the development of prototypes for testing concepts.

On the basis of prototypes, graphic design is created, product styling is developed, layout details and interface elements are thought out. Also, the design adapts to display on different types of devices.

User testing of prototypes is conducted, after which feedback is collected. After analyzing the results, adjustments are made to the design to optimize use and eliminate identified problems.