BDR

BDR is a company operating in the B2B distribution of auto parts and components for commercial vehicles in the Ukrainian market. Its primary focus is the supply of parts for the repair and maintenance of trucks, trailers, and semi-trailers. The company supplies its products to service centers, transportation companies, and auto parts stores.

We developed a redesigned website concept for BDR, focusing on the needs of the B2B audience in the auto parts industry. The main goal of the project was to present the products in a way that is as clear, modern, and user-friendly as possible for potential partners and customers.

As part of the project, the team redesigned the homepage, laying the foundation for the platform’s future development and scaling. During development, special attention was paid to the logic of interaction, the clarity of information, and a modern visual style that underscores the company’s professionalism and simplifies the process of exploring its product range and capabilities.

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Services

UX Research & wireframing

UX/UI Design

Motion Design

Feedback forms

Framework Symfony

QA Testing

Technical support

Website Development

Industry

E-commerce
Automotive Aftermarket
B2B Distribution

Project goals

The main goal of the project was to create a modern, tech-driven website for BDR that would effectively showcase the company’s products and provide quick access to information for a B2B audience. The platform was designed to strengthen the brand’s online presence, highlight the company’s professionalism, and simplify how potential partners and customers interact with the product lineup.

One of the key tasks was to redesign the homepage with an eye toward future scalability and structural development of the site. It was important to create intuitive navigation and a logical presentation of content that would allow users to quickly find the necessary information about the company’s products, areas of activity, and capabilities. The interface was designed to combine a modern visual approach with ease of use and a comfortable user experience for business users.

Project deliverables

UI/UX design discovery and development
Front-end and back-end development based on an approved design
Architecture of a B2B platform for auto service centers, supporting custom pricing, products, and various interaction scenarios
Configuring roles and access settings: customer, administrator
Personalized customer accounts with custom discount systems, inventory tracking, notifications and analytics
The complex logic behind the shopping cart and the ordering process
Product filtering system and flexible catalog structure
Payment system integration (acquiring) and payment verification
Integration with CRM/ERP systems and delivery services
High loading speeds and stable system performance under heavy load
Scaling planning, maintenance, and support for future functionality