Yes

YES is a Ukrainian brand of backpacks, bags, stationery, and accessories designed to inspire creativity and support learning, with a diverse catalog of products for school and everyday life.

Our team worked on creating a UI/UX design for YES that combines vibrant, playful aesthetics with ease of use. The goal was to showcase YES’s range of school backpacks, bags, and stationery while ensuring a clear and intuitive experience for students, parents, and educators.

We focused on designing a product catalog and interface that present a wide variety of items in an organized and visually engaging way, making it easy to browse categories, view product details, and find the right items quickly. At the same time, we maintained a bright, modern visual style that reinforces YES’s creative, fun, and youthful brand identity.

Services

Interface Design Development

UX structure

Design of additional interface elements

UI kit and design system

Industry

School supplies and accessories
B2C

Project goals

The main goal of the project was to create a modern and intuitive UI/UX design for YES that effectively showcases the brand’s colorful and functional school products while ensuring a user-friendly experience.

The design needed to clearly present a wide range of backpacks, bags, and stationery in a way that is easy to browse and navigate, allowing students, parents, and educators to quickly find products, explore categories, and access detailed information.

Another key objective was to balance visual appeal with usability, ensuring the interface reflects YES’s bright and creative identity while providing a seamless experience across desktop and mobile devices.

Project deliverables

UX research and analysis of user needs
Information architecture and UX structure
Design of additional interface elements (buttons, charts, icons, etc.)
Development of a comprehensive UI kit and design system

Team

Project Manager

Anton Chumak

UI/UX Designer

Anna (INCREATE creative team)

CTO

Max (INCREATE technical team)

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